Minotti London – Digital Web Agency, London

Minotti London is the sole distributor for Minotti furniture in the UK. Dealing with high end clients and the contract market.

With their beautiful showroom and exceptional service, they showcase the best in Italian design and craftsmanship.

Minotti London required an online presence for their new showroom and a place to showcase the latest in the Minotti range.

Minotti London have some spectacular products. The main reason for visits to the website is to browse products and to see where the the showroom is located in central London.

Focusing on the design of Minotti London products Aspire set about devising the best way to display them online.

We created a bespoke website with an elegant non-Flash navigation, where the photography was the main focus. This allowed the designs to be showcased, free of visual clutter, in a large format.

It's very easy to use Flash elements to perform animated tasks on most websites, but here at Aspire we prefer to use the latest technology. Which, on this occasion, was Javascript animations and lightweight libraries.

For the contact page Aspire created a branded map but also a tie in to Google maps so visitors could discover the new showroom. Along with directions on how to get there.

The website had to be stylish and understated, so bearing this in mind, Aspire used subtle elements to get quality and style across to the visitor.